One vision. Many possibilities.

Everything you need to live, create, and build softly.

Mi Soft Life brings eight distinct divisions together under one bold African company—connecting everyday care, ambitious ideas, beautiful spaces, reliable mobility, manufacturing, and technology in one complete experience.

Explore our divisions Discover the declaration

08 specialist divisions
one shared standard

Mi Soft Life The Multifaceted Company

Designed in Africa
for a fuller life.

Beauty & Well-being Home Improvement Entertainment & Edutainment Designing & Marketing Construction & Interiors Mechanical & Automotive Services Freezit Manufacturing Phone Repairs & Software

The company at a glance

One identity.
A complete ecosystem.

Mi Soft Life is the central identity connecting specialised teams, products, creative work, spaces, and technical services. Every division carries the same promise: practical value delivered with care.

08Specialist divisions

01Connected company

ZMBuilt in Zambia

AFDesigned for Africa

01Beauty & Well-being

Personal-care and hygiene products for everyday comfort.

02Home Improvement

Custom cabinetry and practical upgrades powered by BICSAFRICA craft.

03Entertainment & Edutainment

Music, film, faith broadcasting, and meaningful storytelling.

04Designing & Marketing

Identity, graphics, packaging, and campaigns for growing brands.

05Construction & Interiors

Residential and commercial spaces from concept to installation.

06Mechanical & Automotive

Diagnostics, servicing, and dependable repairs with JKC Motors.

07Freezit Manufacturing

Product manufacturing, preparation, packaging, and distribution support.

08Phone Repairs & Software

Device diagnostics, repairs, maintenance, and software support through Eben Tec.

The Mi Soft Life ecosystem

Explore the company,
division by division.

Select a division to discover the services, expertise, and possibilities available under one trusted identity.

CARE

Real Mi Soft Life red and green hand and body wash bottles with yellow pump lids

Mr. J.K. Chihoko and an assistant in Mi Soft Life worksuits servicing a vehicle in a professional garage

Mi Soft Life hand & body wash

Division 01 · Everyday care

Beauty & Well-being

Personal-care essentials made to turn ordinary routines into moments of comfort, confidence, and softness.

Our services

Hand & body wash
Foam bath
Personal-care essentials
Home & hygiene solutions

Shop Mi Soft Life Chat with this division

Department galleries

Every department.
Its own gallery.

Browse our work department by department. Each gallery keeps its products, projects, campaigns, and people clearly organised under the right Mi Soft Life division.

More than a company

It’s a declaration
of a soft life.

We believe a soft life is not about avoiding ambition. It is about building smarter, living better, creating boldly, and choosing quality in every detail.

From the products you use to the spaces you inhabit and the stories you share, Mi Soft Life connects practical expertise with a bigger vision for African excellence.

Four members of the Mi Soft Life team wearing branded navy-blue and light-green worksuits — The people behind the declaration Ready to serve.
Ready to build.

Mi Soft Life team · Zambia

Executive leadership

The leadership behind
the Mi Soft Life vision.

A multidisciplinary leadership board guiding the company’s brands, production, technical services, and customer experience under one shared standard.

Founder & CEO

Renius Chihoko

Founder & Chief Executive Officer — Mi Soft Life

Director — BICSAFRICA

Beauty & Well-being

Petronella Chihoko

Director — Mi Soft Life Beauty

Mechanical Department

Joe Kudzai Chihoko

Director — Mechanical Department

Freezit Manufacturing

Elvis Kabamba

Director — Freezit Manufacturing

Phone Repairs & Software

Joyful Chihoko

Director — Eben Tec Phone Repairs

Phone repairs & software specialist

Smart quotation request

Tell us what
you need.

Create a clear product, repair, or project enquiry in less than two minutes. Your completed request will open in WhatsApp, ready to send directly to the right Mi Soft Life department.

Your name

Project location

Division

Estimated budget

Preferred timeline

Project or service details Include measurements or quantities when available.

Have a project, product, or idea?

Let’s find the right
division for you.

Chat on WhatsApp +260 776 654 715 Email us misoftlife.online@gmail.com

Follow the Mi Soft Life journey News, products, projects, and the people behind the declaration. Open Facebook

Everything you need to live, create, and build softly.

One identity.A complete ecosystem.

Explore the company,division by division.

Beauty & Well-being

Renius Chihoko Music

Every department.Its own gallery.

It’s a declarationof a soft life.

The leadership behindthe Mi Soft Life vision.

Renius Chihoko

Petronella Chihoko

Joe Kudzai Chihoko

Elvis Kabamba

Joyful Chihoko

Tell us whatyou need.

Let’s find the rightdivision for you.

One identity.
A complete ecosystem.

Explore the company,
division by division.

Every department.
Its own gallery.

It’s a declaration
of a soft life.

The leadership behind
the Mi Soft Life vision.

Tell us what
you need.

Let’s find the right
division for you.